With literally millions of websites to choose from on the internet, a well-designed site is meant to draw users in. Common considerations include ease of use and attractiveness. Site visitors need to be able to quickly understand what a site offers and how to navigate the various pages of the website. Experts in site design can make simple, fully comprehensible websites that are fully customizable for any client's needs. A key aspect of site design is the ability to seamlessly integrate elements so that customers can move from learning about a product to choosing an item to purchasing it in easy, simple steps. For this, an expert in site design must not also be technically adept at building a site, he or she must also understand how to lay out design elements artistically and cleanly. Frustrating or confusing a user with overcomplicated layouts is likely to alienate them and make them leave the website unsatisfied. Security features are also frequently incorporated into site design, in order to help protect client information and can make website users feel safer when handing over payment information.